Local is the new sold-out
Staycations have grown into a distinct segment over the past couple of years and local hotels have been cashing in big way on this trend, says Meenakshi Rao Environment and the concern around global warming is big in minds worldwide and that has gone a long way in altering – or should we say enlightening – the Indian traveller too. Not just that, the growing awareness around carbon footprint and the public hesitance to contribute to it, not to mention the escalating travelling costs, have given rise to a trend that has been cruising for the past five years or so. If hospitality industry experts are to be believed, it is peaking this year. This travel trend is called Staycation, a family holiday in the same city where you live – by moving into a luxurious hotel and spending some quality family time together, relaxing in the pool, getting long awaited spa treatments and – of course – enjoying the variety of good food that is made available without you having to cook, orde